Bento Ferreira - Vitória - Espírito Santo - Brazil
Design Thinking
Design Thinking
This project demonstrates the application of Design Thinking methodologies in the public sector, focusing on how governments and public organizations can improve processes, policies, and services by adopting a human-centered approach. Through practical activities, participants learn to empathize with citizens, define real challenges, co-create innovative solutions, and test prototypes that respond to the complexities of public administration.
The program emphasizes collaboration across different departments, encouraging transparency, agility, and alignment with citizens’ needs. By bridging the gap between strategy and execution, the workshop highlights how Design Thinking can support digital transformation, policy innovation, and service design in contexts where impact and scalability are critical.
By integrating real-world case studies and interactive exercises, the initiative empowers participants to translate abstract concepts into actionable solutions. It fosters a culture of experimentation and continuous learning, ensuring that public institutions not only generate innovative ideas but also develop the capacity to implement and sustain them effectively.
